I – Executive Summary

The Xtreme Hardkore Championship Wrestling Federation (XHCWF) is currently a staying, global force in the industry of professional wrestling and sports entertainment. The XHCWF has been providing quality entertainment since its conception in March of 2001 and has been profitable since June of the same year.

With the same commitment it has upheld since its organization, the XHCWF will continue to provide quality entertainment, products and services with our growth as well as venturing off into other media and services such as music, U.S.O. efforts, and a “Save the Air” environmental campaign.

However, the XHCWF not only provides for the viewers and communities. The XHCWF has become the global leader in pay, benefits, workers compensation, insurance, and other fringe rewards and luxuries. More importantly, the XHCWF has been found to be a place that people love to work for because of the high morale and equal opportunities for all.

II – Company Background

To date, the XHCWF has moved from being a small organization with a cult size following, to being a globally recognized and respected empire within the industry. We have reached this level by effective planning, marketing, developing, training, and allocation of our funds. From March thru June of 2001, the XHCWF spent over 1.7 million dollars in startup and operation cost and had an overall debt of over 200 thousand dollars. Most of the expenses were covered by startup cash and with investments from private, silent, investors only looking for promotion of their careers, themselves, or even nothing at all. In June of 2001, we had enough revenue from ticket sales, television viewer-ship, and merchandise sales to completely pay off our debt and declare ourselves profitable.

Currently we run one weekly, live, worldwide broadcasted, wrestling show, “XHCWF Friday Night Impact” on the X.B.N. Network. It has been the most watched show on Friday nights since 2004 and is on the verge of becoming the most regularly watched show ever. We also run two house shows a week, traveling all over the world to produce these three shows. In addition, we hold one pay-per-view extravaganza at the end of every month televised live only on cable, satellite, and now high-speed pay-per-view programming. In addition to the televised programs, we issue one of the most time tested media forms, a magazine, XHCWF’s “The Fight” Magazine, as well as operate a fully functional Radio station, “WXHC Radio”, and sale merchandise.

Legally, all considerations have been taken. The company is fully covered by some of the nation’s top lawyers, all nationally licensed. We cover and insure any and everyone who encounters any fan just in case of an incident. All contractual negotiations are reviewed and approved by our lawyers. We have proof of all copyrighted material and we have implemented strict regulations to help reduce liabilities, however, we do still take full liability for any warranted issues.

III – Management Team

The management team of the XHCWF is a strong vital team of some of the most talented and experienced people in the business. With shareholders being the owners of the company, the leadership of the XHCWF begins with Michael Williams at the top as founder and President. Mr. Williams has been in the business for over 20 years with experience in all facets of it. Starting as a wrestler himself, only wrestling for about five years, he decided to move into show writing and production. After gaining relevant experience, he moved into the management area of the business. He moved around with different organization while earning his bachelor’s and master’s degrees, both double majors, in business administration and global marketing. Finally, after being fed up with bad business and lack of proper management, he founded the XHCWF. By his side was his long time friend and former Executive Vice President Brandon Taylor. Taylor too had been in the business for an extensive number of years before joining Williams. The posistion of Executive Vice President is currently vacant. Jeremy Van Masstricht serves as Federation Commissioner. Tiffany Williams, the wife of Michael, is currenly holding the position of Senior Vice President of Finance, Public Image, and Production. Michael Williams, Tiffany Williams, Red Tetley, Michael Callaway, Stacy Morgan, Jax Stiffler, Travis Pergado, and Jay Reid, will serve on the silent board of directors with Michael as chair. This board comes together once a month to discuss business and also when emergency meetings need to be convened. Mike Williams, Tiffany, Van Masstricht, and Tetley split the rolls of Chief of Operations, Vice President of Media, Talent coordinator and more. Keeping a lid on the amount of executive staff, allows us to maintain wages, and reduce confusion as well as conflict. Each of the aforementioned individuals are just that, individuals. They each have their own insight, opinion, expertise, and experience in, of, and about the business, however, they all have one common goal, to continue to see the XHCWF succeed.

IV – Financial Plan

Although financially sound and totally profitable, as an organization, we can do more to improve. Currently on average, in the last two years we grossed over 67.5 million dollars per year in pure profit. This number comes before taxes but after wages, insurance, benefit and all other expenses has been paid and paid for.

We are on track to, in the next five years; gross over One Billion dollars, with the continuation of the exponential growth, proper marketing and excellent production and shows.

Now in worst-case scenario, where the industry slumps, stocks cease to be traded and we lose viewer-ship, we would most likely spend more then we bring in. At that point, we would trim our roster but not scale back on benefits. We would have enough cushion money to buy back our stock, reposition, then re-issue stock at the trough of the slump to prepare for the boom.

Best-case scenario, in five years we gross over 1.6 billion, add a pre-taped broadcast show to our weekly syndication listings, and do not reduce or build roster.

For a copy of our financial records, please mail a request letter to our headquarters in Milwaukee, Wisconsin, U.S.A.

V – Capital Required

In order to maintain current operations, as they are to date, without taking any debt, we would have to gross about 22.5 million dollars. These dollars are used to pay for wages, employee benefits and insurance, legal fees, venue rental and more.

VI – Marketing Plan

Marketing being a prime concern of the founder is still a prime concern today. Currently we penetrate about 48.5% of the market whereas our major competition penetrates about 60% of the market.

Our plan for marketing consists of three key ideas:

1. Effective Advertising
2. Quality Programming
3. Creating a Buzz

Effective advertising means to, first and foremost, use “our time” effectively. We will begin to run “in program ads” for our shows. These will include an “upcoming event and tickets sales” ticker that will appear at the bottom of the screen periodically thoughout the show. In addition, we will use less of our commercial time for sponsors to use toward our own product. In addition, we will air less sponsor and buyer commercials on our radio network in able to air our own product. We will require our radio and television announcers to promote our upcoming events more in the commentary. We will buy additional commercial blocks around shows that conquer our main demographic, males ages 18-25, and shows that conquer other essential demographics such as females ages 18-25, males ages 13-18, and males ages 25-40. We will create advertisements that will be more appealing to females ages 18-25. The XHCWF will also buy advertising space in financial support of legitimate internet websites.

Quality programming is key to marketing and creating a buzz. If we continue to offer quality programming it will ultimately create a word of mouth buzz among our viewers. This buzz will go from word of mouth verbal, to “intellectual word of mouth” or internet. Naturally, with a good buzz new people will be attracted to the sport and will want to view it regularly.

VII – Location Analysis

Our headquarters location in Milwaukee Wisconsin is a prime location because it opens up opportunities to many undiscovered talents. In addition, there is plenty of space to be bought by the XHCWF for training and business purposes. The Midwest is also seen as the “Professional Capital of the World” by being home to some of the world's most successful companies.

Choice of location for our weekly shows and house shows prove critical because we need to open up to various markets. Therefore, instead of being overly critical of where we go, we are careful of what we do there. We take a “cold” location and make it “warm” by providing numerous house shows in the area throughout the year. We take a warm location and make it “hot” by providing less house shows and more live shows in the year. Understandably, not all hot locations are fit to house our Pay-Per-View events, but only hot locations do so. Other locations considered hot, we will do more of our live shows there.

Overseas we have a large following. Once a year we pick a warm location and do a week long, three show tour and once a year in a hot overseas location we will do a Pay-Per-View extravaganza.

To determine the “hotness” of a location, we examine the demographic and relative buzz. The demographic is researched by visiting the state website and requesting more information as well as viewing other census and television viewing data. The relative buzz was researched by spending countless hours scouring the internet and surveying people in the location.